Jdeed [Ara] ↔ New [Eng]
[Anoo;nyoo]
/nju/ adjective

Jdeed resembles a redefinition and opposition of the old. A new state of mind rising above expired constructs, one that universally unites. A pathway which powers your next steps to your unapologetic, revamped and truest self.

Our pieces are designed in London with inspiration taken from Palestine & the Middle East, with the aim to recommunicate the essence of the Keffiyeh scarf and provide a fresh view of Palestine & Jordan, shining a positive light on a culture so rich with design, craft & beauty.